Marketing

Our agency understands that there is a lot more to selling your home than simply placing a ‘For Sale’ sign in front of your property. Detailed below are our comprehensive marketing strategies. Experience the Ray White Toowoomba energy and expertise. Marketing to create inspection and competition.

First offers are often best offers. Is this a throw away line or a misunderstood real estate truth? Buyers who inspect in the early stage of a marketing campaign have valuable attributes which should not be overlooked. Many have been inspecting for typically three months, created the capacity to purchase by speaking with a lender and may have missed out on a property in a previous negotiation. Motivated and confident they are generally a premium buyer who, in an environment of competitive interest, offers a price which may be difficult to obtain as time passes. At Ray White Toowoomba we are skilled at creating this environment by engaging each initiative outlined below.

Signage
Easily recognised in the market place a Ray White sign will notify those passing your property of the availability to purchase. Photographic and specifically worded boards are available to suit all locations and applications. Selecting the correct sign is the first part of a great marketing program.

Agency databases
The Ray White Toowoomba sales team is the largest in this region and incorporates an agency database used by each individual salesperson. A team inspection will be arranged immediately your property is exclusively listed. Registration of buyers allows for contact to be made with those qualified the moment our team inspects. Your successful outcome attracts the energy of the whole agency.

Professional photography
The best possible images of your property create the foundation of a successful marketing campaign. Options which include aerial, twilight and pole photographs are often the source of that special image which reaches out to a buyer. Floor plans are easily produced and buyers respond well to this extra information.

Window display, e-newsletter and just listed campaigns
Our prominent location in Herries Street Toowoomba CBD, is ideal for the shop front display of your property. The Ray White Toowoomba weekly newsletter reaches over five thousand recipients each week. A personal campaign of contacting those in your immediate area is also undertaken through letterbox drop and door knocking.

Internet 
All major real estate search sites are subscribed to by Ray White Toowoomba. Our own location is complemented by realestate.com, domain.com and homehound.com. You can be assured that buyers looking on the web will be able to locate your property to view a professional overview and arrange an inspection.

Print media
Our Ray White position in the front of each weekends local property supplement is the perfect way to grab the attention of buyers. The Chronicle reaches over fifty thousand people each Saturday and your property can be featured before other brands even rate a look. Powerful and proven performance on offer to you at the best value our volume can purchase. Should a campaign outside Toowoomba be the most effective our national brand is easily recognised in every major publication.

All of the sale methods will benefit from these marketing strategies. World class price produced by world class marketing is the Ray White Toowoomba way.

To ensure your sale success get it touch with our team and we can help you to plan the most effective marketing strategy to achieve optimum price in the quickest time possible.